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Read data from an Angular app from outside

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Although data layers are becoming more and more mainstream, quite often we still run into sites that do not have any kind of data layer available, forcing us to execute some funky tricks to get to the data we need for our web analytics and DCO projects. And these funky tricks are pretty fun to perform, actually. Recently I had »

Working with Creative Macros in AppNexus hosted creatives

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As a creative developer, one of the best features of AppNexus is their huge number of creative macros. We use those macros for quite some purposes, like reading query string parameters, reading user context information like state and device type and to do some advanced click tag magic. Their creative macros look something like this: ${MACRO_NAME}, and as a »

The history and future of ad viewability tech

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Viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns. But ever since, I've heard quite some times that the measurement of viewability is a real pain in the ass, and a pain in the ass for multiple reasons. Sometimes it was about the high CPM - 12c CPM is no »

Pause your Adwords campaigns automatically when a site is down with an Adwords script

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When working in the field of SEA, one of your main goals is to get people to click on your ads. But what if the website is down, or not working properly because of a technical issue? That's a waste of that CPC, right? At Greenhouse Group we monitor all our clients' websites with uptime monitoring tools, like Uptime Robot »

Pragmatic approach to get Disqus comment notifications in Slack

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We use the awesome Disqus platform to enable comments on the posts on The Marketing Technologist. The only downside is that - because I've created the Disqus account with my email address - the only one getting notifications when someone writes a comment on an article, is me. Until recently, I forwarded the emails to the author of the post »