Hey! In this edition of the Data & Marketing Science newsletter, you’ll find a brief explanation about setting up a first-party data activation strategy in the Data Spotlight, a case study about our futureproof marketing assessments in the Data Deepdive, and an article about how to optimize your campaigns and website for sustainability in Market Trends.
Data Spotlight
First party data activation strategy
Is your client looking for ways to best utilize first-party data in media campaigns? For example, to reach a more relevant target audience or to save on media budget. This is where a first-party data activation strategy can help.
Our Marketing Analysts work with the client to align their challenges and needs regarding the use of first-party data. Then, we take stock of what first-party data is already available, investigate in which marketing layers first-party data can add value, develop a test plan, and brief the media specialists to carry out these tests. Finally, we analyze the tests and draw conclusions across multiple tests.
Data Deepdive
Futureproof assessment
Several clients, including KPN, Grolsch, and NLO, recognize the need to transition towards a more data-driven approach to marketing and media. They aim to prepare for a media landscape that prioritizes privacy and operates without relying on IDs or cookies.
These clients seek guidance in navigating this comprehensive challenge, which impacts all aspects of (digital) media – from data collection & technology and audience identification & activation to measurement, effectiveness & optimization.
As Data & Marketing Science consultants, we guide these clients through a comprehensive program designed to achieve two key outcomes:
a) A detailed assessment of their current marketing maturity: This encompasses evaluating their data infrastructure, technology stack, tools, human resources, roles, skills, and processes.
b) A strategic and practical roadmap: This roadmap outlines concrete actions and projects that will enable them to achieve a higher level of maturity in data-driven marketing.
Market Trends
Sustainable choices? Make it easy for your customers!
Consumers want to make sustainable choices, but they don’t always follow through. Discover how you can give your customers a helping hand with smart psychological principles. From subtle nudges to social proof – learn how to make sustainable options more appealing.
Full article (in Dutch)
Agenda
| Internal training & events Fourth Floor Fiesta: Drinks op de 4e in Eindhoven – 18 oct Oktoberfest in Radegast – 23 oct Analytics-training GA4 – 19 nov Data Sports: Bouldering in Monk – 20 nov CXO Introduction – 13 jan | External events Consumer Insights Event VIA – 24 oct DDMA Experimentation Heroes – 7 nov DDMA Digital Analytics Meetup – 16 nov DDMA Customer Data Awards – 28 nov |
