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Continue reading →: Behavioral Science bliss at Nudgestock 2020
Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick…
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Continue reading →: A story about Superweek 2020
Last week I attended my first Superweek in Hungary. A five day conference including a lot of amazing talks, great people, beautiful surroundings and a girl from the Netherlands having a blast! I can’t summarise the entire event in this single blog post, however I will take you with me…
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Continue reading →: Setting up Google Analytics with an HttpOnly cookie
With privacy protection on the rise, the stability of client-side cookie is in jeopardy. The life-time of Google Analytics‘ client id cookie ranges from a day in the most strict scenario to two full years in the best possible scenario. Because of this, you may want to setup a test…
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Continue reading →: Google Analytics User Deletion API in Python
The user deletion API for Google Analytics allows you to delete user data. In this post, I’ll share a brief introduction on what the API allows you to do and how you can use the API in Python. How it works The official documentation describes the API as follows: The…
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Continue reading →: Measure your Python projects with Google Analytics
It is easier than ever to automate your processes. Vendors provide well-documented APIs. Cloud solutions like Amazon Web Services and the Google Cloud Platform make it a breeze to upload a project to the cloud and run it at an interval of choice. But what I have often seen happening…
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Continue reading →: Excluding Google Tag Manager debugging traffic in Google Analytics
When you have multiple people working on a website, you don’t want their visits polluting your Google Analytics (GA) data. There are many ways to combat this, like IP filters and extension based solutions, but none of them are foolproof. The following solution isn’t the unicorn you’re looking for as…
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Continue reading →: Time to get Fluffy!
Over the years, the field of search marketers has expanded enormously. Next to the traditional search networks Google and Bing, there is an increasing number of options for search marketers to claim visibility to the public, such as marketplaces and YouTube. At the same time we experience an increase in…
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Continue reading →: Explore new waters with branding in paid search
“Search = performance”. “With paid search sales are for the taking”. This is what you were told or maybe you were the one telling this to others. Paid search has always been considered a performance channel. While Google has shared a brand uplift study before (spoiler alert: 80% lift in…
