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Continue reading →: Monitor your A/B tests with Optimizely and Pingdom
Here at Blue Mango we’re pretty serious about improving the performance of our products and the products of our clients. It’s in our DNA. Because of this, it should not be a big suprise that we continuously run A/B and multivariate tests. We turn out to be pretty good at…
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Continue reading →: Using HTML5’s device orientation to track device behaviour
HTML5 offers some features that are usefull in tracking user behavior. One of those features is device orientation. Using some very basic code, we can use this feature to track: how users land on your website if users change orientation on a page To track these events you can use…
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Continue reading →: Overcoming blog challenges by introducing The Marketing Technologist.
There have been several times when we at Blue Mango were about to launch a blog. Initiatives were started in every corner of the company. Data Scientists tried it. The development department tried it. I wouldn’t be surprised if the girls from HR even gave it a shot. None of…
