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Read data from an Angular app from outside

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Although data layers are becoming more and more mainstream, quite often we still run into sites that do not have any kind of data layer available, forcing us to execute some funky tricks to get to the data we need for our web analytics and DCO projects. And these funky tricks are pretty fun to perform, actually. Recently I had »

Working with Creative Macros in AppNexus hosted creatives

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As a creative developer, one of the best features of AppNexus is their huge number of creative macros. We use those macros for quite some purposes, like reading query string parameters, reading user context information like state and device type and to do some advanced click tag magic. Their creative macros look something like this: ${MACRO_NAME}, and as a »

The history and future of ad viewability tech

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Viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns. But ever since, I've heard quite some times that the measurement of viewability is a real pain in the ass, and a pain in the ass for multiple reasons. Sometimes it was about the high CPM - 12c CPM is no »

Moving API requests in React to Redux-Saga’s

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In the last year we, at Greenhouse Group, have developed several React-based applications. One of the latest projects I’m working on is an internal tool to monitor marketing expenses for the marketeers within our company. It was my responsibility to set up this new tool based upon the experiences we’ve gained and from a proof of concept the »

About debugging: 8 things I wish I knew earlier in my career

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Being a developer for over 20 years I realized that when a started I saw debugging not as a craft on which I could improve but as a tedious factory job that sadly you need to do when you're a developer. And nobody wants to do dull work, so as many before me I started looking for ways to improve »