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Can AR reach Generation Z where normal advertising can't?

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With an average attention span of 12 seconds amongst Generation Y and a staggering 8 seconds amongst Generation Z, companies are continuously challenged in their storytelling on social media. It has to be short but captivating, quick but meaningful. Can augmented reality come to the rescue? »

The Rise & All of Social AR

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In the new age of AR, they way we connect with consumers is changing. We’re looking through our screens instead of looking at our screens. Physical interactions and custom experiences are great ways to implement storytelling and immerse people in new surroundings. During the Facebook F8 summit, Mark Zuckerberg presented a lot of exciting AR news for creatives and »

The Facebook Pixel: from true love to Trojan horse?

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Last week Facebook informed their advertisers about an enhancement to the Facebook pixel. According to the Social Media giant they will start to ‘send additional event data, including button clicks and related page metadata’ in order to ‘improve ads delivery and reporting’. It is obvious that this is yet another approach of Facebook to enlarge, their already massive, database of »

Api.ai vs Wit.ai (or is it Google vs Facebook?)

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Yesterday’s big news in the world of chatbots was Google acquiring Api.ai, a company which allows developers to integrate natural language processing and understanding into their applications. Think of it like talking to someone, but instead, that someone is now your phone, and it actually understands what you’re saying. Services like Api.ai and Wit.ai are »

Commercial Chatbots: What does the Consumer think?

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Within Greenhouse Group Labs, four students are currently exploring the world of chatbots. The aim is to reveal insights regarding businesses’ incentives to use chatbots and the effect of chatbot usage on customer satisfaction. Meanwhile, various chatbots will be developed and prototyped, most probably with wit.ai. What precisely is a chatbot? According to academics, a chatbot could be defined »