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Increase the reach of your TV campaign with programmatic video

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Television is still the go-to medium for reaching large numbers of people in a short amount of time. However, smart marketers also use the plentiful online and mobile options to increase the reach of their TV campaigns even further. Which is where programmatic video comes in. Programmatic video is video advertising, bought through software, like a demand side platform. Unlike »

Viewability: No Guarantee for Success

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Viewability is a hot topic in the advertising industry. Both advertisers and publishers have their eyes on this matter and not a week goes by without someone writing about it. Although viewability is fundamental for further growth of the display ecosystem, it is far from being the holy grail. Like a click on a banner, viewability is just a raw »