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Continue reading →: Implementing LinkedIn’s Server Side CAPILinkedIn ads are a powerful tool for reaching your ideal audience. But are you truly maximizing their potential? Traditional tracking methods, relying on pixels from the user’s browser, can be hampered by ad blockers and evolving privacy regulations. This is where server-side tracking via Google Tag Manager (GTM) steps in,…
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Continue reading →: Duurzame keuzes? Maak het je klanten makkelijk!Consumenten willen wel, maar doen het niet altijd: duurzaam kiezen. Ontdek hoe je met slimme psychologische principes je klanten een handje helpt. Van subtiele nudges tot sociale bewijskracht – leer hoe je duurzame opties aantrekkelijker maakt.
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Continue reading →: Empower Your Enterprise — Unleashing Innovation with PowerAppsPowerApps is a low-code development platform that empowers users to build custom business applications without extensive coding knowledge, while seamlessly integrating with other Microsoft products. In this post, we discuss the pros, cons and dive into a use case.
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Continue reading →: Google Analytics 4 streams in Google Sheets with the Admin APIIn the past months we have all been working hard to implement our Google Analytics 4 (GA4) environment. Something that we are less accustomed to, is using data streams. A data stream represents a source of incoming data, being web, iOS or Android. Web streams have a measurement ID which…
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Continue reading →: Why you should pivot your optimization strategy nowOver the last years, Greenhouse has been going through an important transformation in the way we enable brands to grow their business. Coming from a conversion optimisation background we have been evolving towards consumer experience optimisation. In this article, I’ll tell you why consumer experience is crucial for sustainable growth,…
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Continue reading →: Setting up Google Analytics within the AP GuidelinesData and privacy has become an important concern in our lives. The introduction of GDPR has impacted freedom in tracking and cookie usage. This article focuses on how to use Google Analytics within the guidelines of the Autoriteit Persoonsgegevens in The Netherlands.
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Continue reading →: Improve your tag loads with Trigger Groups in Google Tag ManagerThis article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions.
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Continue reading →: The EU – US Privacy Shield Invalidated: The Impact on Digital MarketingMarketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations?
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Continue reading →: On privacy protection and trackingSince the introduction of ITP by Apple there have been continuous discussions in the industry on how to deal with it. ITP and other privacy protection initiatives limit how and what data can be collected in browsers. A big part of the discussion is on how to keep data collection…
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Continue reading →: Behavioral Science bliss at Nudgestock 2020
Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick…
