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‚ö°AMPing up? A few things to consider.

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A few weeks ago, I attended AMPConf 2018 in Amsterdam. It's been a few years since the first AMP (Accelerated Mobile Pages) library was released, and yet it's not a very known concept to most people. Google is a very big player in the development of this project. Of course, we wanted to take this thing for a spin at »

Multi-level blocking rules in GTM

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Google Tag Manager has many great features when it comes to firing or blocking tags. As you might already know, blocking rules only work when they are defined on the same level as the tag you (might) want to block. Most used levels for triggers are probably Pageview, DOM Ready, Window Loaded or on an event. So, how do you »

Monitor your website's data layer with Slack

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Data layers are at the foundation of modern-day analytics. Therefore, it's important to monitor the data layer values. You can do so with Slack. »

Reduce the impact of marketing tags on page load

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Recently, a client asked us to remove all marketing tags for the sake of decreasing page load times. You can imagine that removing all marketing tags can hamper an online marketing strategy severely. Therefore, we went and looked for a solution that would still allow us to use marketing tags, but to be less of a burden on page load »

Superweek 2018: take time to hang out with your data

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Last week, I attended my very first Superweek. I now know that this is the best analytics event I ever attended. It's impossible to capture the event in a single post, as it is a single track, 38-talk event, with food and drinks on the side. So instead, I'll focus the main message that I took home from the event. »