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Can AR reach Generation Z where normal advertising can't?

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With an average attention span of 12 seconds amongst Generation Y and a staggering 8 seconds amongst Generation Z, companies are continuously challenged in their storytelling on social media. It has to be short but captivating, quick but meaningful. Can augmented reality come to the rescue? »

The Rise & All of Social AR

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In the new age of AR, they way we connect with consumers is changing. We’re looking through our screens instead of looking at our screens. Physical interactions and custom experiences are great ways to implement storytelling and immerse people in new surroundings. During the Facebook F8 summit, Mark Zuckerberg presented a lot of exciting AR news for creatives and »

Jumping the highly promising AR train!

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You might have heard of it. You might have used it. But did you know that Augmented Reality (AR) is one of the biggest hypes in technology right now? As a matter of fact, experts say it is following the same pattern of adoption as the internet back in the day. The exponential growth of AR has not gone unnoticed »

AI meets graphic design

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Over the last decade, the transition from TV towards digital has caused the advertising market to shift from offline to online as well. Retailers are required to follow this trend along with the consumer in order to catch – and keep – their attention. This means designing extra content, like banners, to be placed on websites and social media so that potential »

Using the Google Analytics customTask to play the Super Mario intro tune

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Have you ever wondered: wouldn't it be nice if all my Google Analytics hits played a sound for every hit? Me neither. But it's almost April 1, and that's the perfect excuse to figure out how we can play a sound for a Google Analytics hit. Playing a basic tone for a hit It turns out it's pretty easy to »