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Automate your app growth report with Python and the Google Analytics API

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In March 2015, I launched a web app for the Dutch Railway Services and I like to check up on the growth of the app every other week or so. The analysis used to consist of several manual steps, but I've recently started working with the Google Analytics API in Python. This allowed me to automate my app growth report. »

Getting started with the Google Analytics Reporting API in Python

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In the Digital Analytics Power Hour podcast on R and Python, they mentioned that Python has quite a steep learning curve compared to R, for example when using the Google Analytics reporting API. During my day-to-day activities, I've been using the reporting API in Python, but I've always had help setting things up. This is why I decided to start »

Marketing tags: how do they work?

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Marketing tags allow us to automatically optimise our ads and change ad content. We often brief them to our clients, or tag management partners. But did you ever stop to think how they work? No stress, we’re here to help. Two types of tags Marketing tags generally come in two flavours: 1 Conversion tags The first group of tags »

Measuring scroll depth on pages with infinite scroll

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Today we got an interesting question from one of our clients: how would you measure scroll depth on an endless page? In true The Marketing Technologist fashion, we love to share our thoughts. The problem With scroll depth measurement you track how far a user scrolls down on a page. The results are often reported for a set percentage of »

Google Analytics hit scope custom dimensions and metrics

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Google has given us a great analytics tool with Google Analytics. But sometimes you have to connect information from different parts of their documentations to find a solution. Tracking a hit scope custom dimension or metric is an example of this. In this post, I'll connect the dots for you, so you don't have to. The Google documentation Let's start »