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Continue reading →: Change your website’s address bar or device status bar to match your brand colors
Since Chrome version 39 it is possible to have your website’s address bar in a custom color instead of the default ‘Seattle Gray’ color. Use the following meta tag in your head section and change the color to your choice. <meta name="theme-color" content="#000"> With this setting your website has a…
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Continue reading →: Shopping in the future: a virtual reality experience
Virtual reality still seems something out of the ordinary for many people. Some definitely think it belongs to the science fiction world, while others think it is very close to becoming realistic and I fall into the latter category. However, even the most sceptical ones should probably consider changing their…
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Continue reading →: 3 steps to remove all sensitive user data from Hotjar
If you’re not using Hotjar yet, you should be. While Google Analytics gives you a lot of quantitative data to interpret, Hotjar focusses on qualitative data, letting you know exactly what actions your visitors are taking on your site. We’re talking heatmaps and screen recordings here. Screen recordings are especially…
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Continue reading →: Research: Mobile advertising increases both online and offline sales
Finally, there’s proof for what we’ve known all along: mobile advertising has a positive effect on sales through other channels, such as other devices or an offline shop. Finally, because anno 2016, mobile advertising is still struggling to claim its rightful place in the marketing world. Sure, budgets for mobile…
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Continue reading →: Improve your customer journey with data collection
During my talk at Growth Hacking symposium in March, I presented a guide for setting up data collection for any project, startup or website. In this post, I’ll discuss that specific guide and help you set up your basic metrics. Why should you collect data? Let’s start with the most…
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Continue reading →: How one simple text link boosted revenue and won a WhichTestWon Award
Last Thursday was the fifth annual WhichTestWon Email Awards Ceremony. Thanks to their annual award shows, but also recurring site-items such as ‘Test Of The Week’, ‘Behind The Scenes’ and ‘The Live Event’, American company WhichTestWon is an authority in the field of Conversion Rate Optimization. This year, the Netherlands…
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Continue reading →: Tech revolution vs Human Evolution – a call for smarter marketing
It’s been about a year now since the 50th birthday of Moore’s Law. For the ones who don’t know him, let me start with a short description of Moore and his Law. Gordon Moore is one of the founders of Intel. In 1965 Moore wrote an article in Electronics Magazine…
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Continue reading →: What to look for when selecting a customer identifier
Recognising a user across channels can be a challenge. But if you’re able to do so, you can answer some interesting questions: What part of my offline sales can I attribute to online orientation behaviour? How many online orientations result in an offline purchase? For cross-channel reports, it’s important to…
