-
Continue reading →: When creativity hurts data: a visualisation story
Yesterday , I saw a graph in the Dutch newspaper ‘De Telegraaf’ that frustrated me. It shows data about damages caused by fireworks in Dutch cities. Sadly, they decided to visualize in a way that leaves room for interpretation. Three different interpretations to be precise. The graph Let’s start with…
-
Continue reading →: Takeaways from a talk about LeSS, an evening with Bas Vodde
Last week, NLScrum, Agile Consortium and ING presented a Meetup in Amsterdam with Bas Vodde about LeSS : Scrum in multiple scrum teams. Or, as Bas mentioned on later: In a productive environment they do “Multiple team Scrum” and not “Multiple Scrum teams”. These are basically my notes, it might…
-
Continue reading →: Collecting form abandonment data with Formagical and Google Analytics
In April this year, Siebe wrote about his form analysis script Formagical.JS. I recommend you to read this post to get familiar with the basics of Formagical. We’ve had the first version of the script running for one of our clients since April. During this period, Siebe and I updated…
-
Continue reading →: About The Marketing Technologist
The Marketing Technologist is an initiative of the tech geeks at Greenhouse Group. We talk about analytics, code, data science and everything related to marketing technology. We are proud to be part of GroupM. In March 2015 we started this blog as Blue Mango Geek. Our belief? When you’re writing…
-
Continue reading →: Smart clothing makes it feel real
This post is about the Smart Clothing Project of Greenhouse Group Labs. Labs is an ideal opportunity for Greenhouse Group to test technology before it has fully matured. The Lab is run by students from tech universities. What is smart clothing? Smart clothing is clothing with electronics embedded in it.…
-
Continue reading →: Five insights on display campaigns from Facebook’s Atlas
When Facebook acquired adserver Atlas from Microsoft in 2013, I was a bit surprised. Now I see it was a brilliant move. By connecting to Facebook’s userbase, Atlas gives a lot of interesting insights in display campaigns. Although Facebook had to change quite a lot to accomplish this result. Here…
-
Continue reading →: The CEDDL: a data layer standard that never was?
About a month ago, my friend and colleague Siebe introduced me to a document called the Customer Experience Digital Data Layer standard, or CEDDL for short. It’s a standard for data layers that describes how onsite data can be structured in a JavaScript object. It was created at the end…
-
Continue reading →: Our first insights in the ad-blocking consumer
The use of ad-blockers is growing fast, as consumers are getting tired of irrelevant and annoying advertisements. According to Adobe and PageFair, 181 million online consumers use an ad-blocker and 41,4 billion dollars of income is being missed out by online publishers due to the use of ad-blockers. As these…
-
Continue reading →: Creating dynamic videos using JavaScript and After Effects: the basics
In digital marketing, there is a lot of buzz around dynamic videos. You may have noticed all the start-ups popping up in this scene. Dynamic is nothing new in the world of display advertising. We already see a lot of dynamic ads for retargeting by big parties like Criteo, but…
-
Continue reading →: One JavaScript bookmark to make checking tags easier
Last Friday, my friend and colleague Bart Persoons and I got a request to do a double-check on some pixels. While checking, we thought of a solution that would let less technical people do a double-check by themselves more easily. The result? A JavaScript bookmark. Why do we need this?…
