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Continue reading →: GHG Labs: “The web loyalty system is ready to bring change to digital marketing”
As some of you might remember, two months ago we introduced you to the first worldwide web loyalty system, which was created to deal with the users’ rejection of digitals ads that are seen by them as irrelevant. In the meantime, we named it Ad-Wallet and managed to finalize our…
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Continue reading →: VIVA VR: Introduction to using Virtual Reality for marketing (part 1)
At the Greenhouse Group, we’ve been experimenting with Virtual Reality (VR) for a couple of years now. From the moment we got our hands on the first Oculus Rift, we knew this was going to be gold. Sure, we are nerds and we love the technology, but the foremost reason…
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Continue reading →: Change your website’s address bar or device status bar to match your brand colors
Since Chrome version 39 it is possible to have your website’s address bar in a custom color instead of the default ‘Seattle Gray’ color. Use the following meta tag in your head section and change the color to your choice. <meta name="theme-color" content="#000"> With this setting your website has a…
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Continue reading →: Shopping in the future: a virtual reality experience
Virtual reality still seems something out of the ordinary for many people. Some definitely think it belongs to the science fiction world, while others think it is very close to becoming realistic and I fall into the latter category. However, even the most sceptical ones should probably consider changing their…
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Continue reading →: 3 steps to remove all sensitive user data from Hotjar
If you’re not using Hotjar yet, you should be. While Google Analytics gives you a lot of quantitative data to interpret, Hotjar focusses on qualitative data, letting you know exactly what actions your visitors are taking on your site. We’re talking heatmaps and screen recordings here. Screen recordings are especially…
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Continue reading →: Research: Mobile advertising increases both online and offline sales
Finally, there’s proof for what we’ve known all along: mobile advertising has a positive effect on sales through other channels, such as other devices or an offline shop. Finally, because anno 2016, mobile advertising is still struggling to claim its rightful place in the marketing world. Sure, budgets for mobile…
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Continue reading →: Improve your customer journey with data collection
During my talk at Growth Hacking symposium in March, I presented a guide for setting up data collection for any project, startup or website. In this post, I’ll discuss that specific guide and help you set up your basic metrics. Why should you collect data? Let’s start with the most…
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Continue reading →: How one simple text link boosted revenue and won a WhichTestWon Award
Last Thursday was the fifth annual WhichTestWon Email Awards Ceremony. Thanks to their annual award shows, but also recurring site-items such as ‘Test Of The Week’, ‘Behind The Scenes’ and ‘The Live Event’, American company WhichTestWon is an authority in the field of Conversion Rate Optimization. This year, the Netherlands…
