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Continue reading →: Explore new waters with branding in paid search
“Search = performance”. “With paid search sales are for the taking”. This is what you were told or maybe you were the one telling this to others. Paid search has always been considered a performance channel. While Google has shared a brand uplift study before (spoiler alert: 80% lift in…
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Continue reading →: Superweek 2019: translators and traitors
It’s funny how one week in Hungary can give you an overview of the current state of the digital analytics industry. For me, this year’s talks fell into two main categories: cool stuff you can do with data and taking care of our fundamentals. And just as last year, I…
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Continue reading →: Developing an interactive story for the Google Assistant
Bedtime is a magical moment for kids. But what if we could increase the magic of this moment, and at the same time stimulate the imagination of kids? What if we could do this by using a simple smart speaker? That’s what my team and I tried to achieve, and…
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Continue reading →: Ensure quality & performance on a larger scale
Today’s paid search accounts are often very big, containing hundreds of keywords. In order to optimize these accounts, search specialists have to carry out many repeating, time-consuming tasks that get boring after a while. With all these repetitive tasks, it is becoming more challenging for search specialists to reserve time…
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Continue reading →: Finding Glowie’s voice: 8 learnings about creating voice-bot dialogue
Glowie is a voice-bot and was part of the annual international light art festival GLOW in Eindhoven. What have we learned from this unique project? I’ll share with you 8 learnings about creating voice-bot dialogue.
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Continue reading →: The Genie in the Bottle: How to Tame AI? Part 2
How do we prevent AI-pocalypse? This post gives my thoughts about the current challenge in democratizing AI and a possible technical direction to achieve this.
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Continue reading →: Automating routine with a hackathon
In today’s hectic world, it’s valuable to look at your daily routine and see what can be automated. As our days get filled with tasks in the blink of an eye, it can be hard to take time off for automation. Besides that, I’ve heard the term hackathon quite a…
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Continue reading →: Making Work A Work-Out: AR At The Office
On the commute to work – you’re on your phone, in an uncomfortable subway seat. At the office – at least two monitors, and a chair that’s set up ergonomically… at least until your co-worker borrows it. Back home – in front of the TV, on the sofa after a…
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Continue reading →: Creating a lightweight game using PixiJs – part 1
We live in a world in which advertisement is more annoying than ever. How can we break the media blindness most users have? At Greenhouse Group, we believe interaction is the key to involve users with your brand. Last year, we created the Ditzo Pechman game in collaboration with Mr…
