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Superweek 2018: take time to hang out with your data

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Last week, I attended my very first Superweek. I now know that this is the best analytics event I ever attended. It's impossible to capture the event in a single post, as it is a single track, 38-talk event, with food and drinks on the side. So instead, I'll focus the main message that I took home from the event. »

Select a Google Analytics dimension with a JavaScript bookmark

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I'm a big fan of JavaScript bookmarks. I use them to automate basic 'if this then that' logic in my browser. Overcoming annoyances in an interface is one of them. In this post, I'll show you how to set up a bookmark to automate dimension selection in the Google Analytics interface. The issue: selecting the page dimension In this example, »

Track in-app ad viewability with(out) MRAID

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In an earlier post, I wrote about the the history and future of ad viewability tech, how viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns and why I think the future of viewability measurement is looking bright. Although there are already some great parties that can measure ad viewability »

What you should consider before buying a new tool

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When a client asks me: "can you help us implement [tool x]?" or "should we buy [suite a] or [suite b]?", my first reaction is usually a plan to help them implement the tool. What I often forget is the underlying question: why do they think they need this tool? I recently came across two sources »

Three solutions to track AdWords conversion on Safari 11

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Since the release of Apple's Safari 11 update, there has been a lot going on about measuring Google AdWords conversions. With the release, Apple introduced "Intelligent Tracking Prevention (ITP)". What is Intelligent Tracking Prevention? In short, ITP classifies trackers that are able to track users cross-site. After this classification, a cookie can only be used for 24 hours »