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Making ads not suck is not enough. Sincerely invest in a full-scale consumer friendly experience.

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Simply stopping annoying ads is not enough to stop the rise of the ad blocker. How can the marketing and advertising industry be inspired by winning companies? »

The importance of soft landing in a consumer friendly experience

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In this article I will explain why and how to use data and scenario mapping to supply a consumer friendly message. It's impressive to see how much data, technology and innovation is used to make online marketing ads work the way they do. Our goal is to show the right message to the right person at the right time, and »

Change your website's address bar or device status bar to match your brand colors

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Since Chrome version 39 it is possible to have your website's address bar in a custom color instead of the default 'Seattle Gray' color. Use the following meta tag in your head section and change the color to your choice. <meta name="theme-color" content="#000"> With this setting your website has a subtle effect »

The differences between Adobe Experience Design and Sketch App

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Coming from an Adobe Fireworks background I was at least to say displeased with Adobe pulling the plug on my favourite tool. Me and the rest of the Fireworks community felt abandoned by Adobe. How would they ever make up for this mischief? I have continued to use Adobe Fireworks because there is no better alternative, except Sketch. Unfortunately using »

How to use responsive breakpoint analytics to measure design performance

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I was inspired by this article by Philip Walton. Device information in most web analytics tools is sort of meaningless if you are interested in how your website's responsive design performs in terms of viewport width instead of a specific type of device. I always kept this idea in the back of my head, and when one of our clients »