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Continue reading →: Google Analytics’ new event metrics explained
As of today, Google has added two new event metrics to Google Analytics: Unique Events (New) and Unique Dimension Combinations. If you still use the old metric, you’ll get a message telling you that it will be dropped: Unique Events are deprecated warning in Google Analytics. Let’s see how the…
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Continue reading →: Calculation of confidence intervals for ratios
The science of campaign optimization was among the very first things I was introduced to when first coming to work in programmatic media at Bannerconnect, and it was with great interest that I learned the particular steps our campaign managers regularly take to ensure campaigns run in the most effective…
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Continue reading →: How to write a basic viewability tracker
Although viewability is not always a guarantee for success, it’s a hot topic in the land of online marketing. We do not only track viewability in our display campaigns to optimise the exposure time of our campaigns, but we also use viewability to see how visitors are using our client’s…
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Continue reading →: What is a tag manager?
We’ve been working with tag managers for about three years now, but we still notice some unclarity about what a tag manager is amongst both colleagues and clients alike. Let’s clarify things. What are tags? First things first: what does tag in tag manager stand for? Tags are generally code…
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Continue reading →: How to start a WhatsApp conversation directly from the web
Did you know you can send a WhatsApp message directly from a web page? You might have already seen this elsewhere because AddThis also offers it in their well-known and well-spread sharing tools. As an online marketing agency, we can also leverage the power of WhatsApp by integrating it in…
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Continue reading →: Send Slack notifications whenever a Pokémon spawns nearby using a Pokémon GO SlackBot
CURRENT STATUS (04/08/2016): Niantic seems to have made some big changes to the API last night, so currently all API scripts (including PoGoMap and bots) seem to be down. Feel free to share any fixes if you come across anything that could be of help. Meanwhile, I hope that the…
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Continue reading →: Connecting offline sales to online campaign sources with Google Analytics – Part 1
Connecting offline to online is a challenge, but this week we did it. We’ve measured our first offline sales in Google Analytics, and we can directly attribute these to online campaign sources! Awesome right? In this two-part post series, we share the theory behind the system that gives us these…
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Continue reading →: GHG Labs: “The web loyalty system is ready to bring change to digital marketing”
As some of you might remember, two months ago we introduced you to the first worldwide web loyalty system, which was created to deal with the users’ rejection of digitals ads that are seen by them as irrelevant. In the meantime, we named it Ad-Wallet and managed to finalize our…
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Continue reading →: VIVA VR: Introduction to using Virtual Reality for marketing (part 1)
At the Greenhouse Group, we’ve been experimenting with Virtual Reality (VR) for a couple of years now. From the moment we got our hands on the first Oculus Rift, we knew this was going to be gold. Sure, we are nerds and we love the technology, but the foremost reason…
