-
Continue reading →: AI meets graphic design
Over the last decade, the transition from TV towards digital has caused the advertising market to shift from offline to online as well. Retailers are required to follow this trend along with the consumer in order to catch – and keep – their attention. This means designing extra content, like…
-
Continue reading →: Using the Google Analytics customTask to play the Super Mario intro tune
Have you ever wondered: wouldn’t it be nice if all my Google Analytics hits played a sound for every hit? Me neither. But it’s almost April 1, and that’s the perfect excuse to figure out how we can play a sound for a Google Analytics hit. Playing a basic tone…
-
Continue reading →: ⚡AMPing up? A few things to consider.
A few weeks ago, I attended AMPConf 2018 in Amsterdam. It’s been a few years since the first AMP (Accelerated Mobile Pages) library was released, and yet it’s not a very known concept to most people. Google is a very big player in the development of this project. Of course,…
-
Continue reading →: Multi-level blocking rules in GTM
Google Tag Manager has many great features when it comes to firing or blocking tags. As you might already know, blocking rules only work when they are defined on the same level as the tag you (might) want to block. Most used levels for triggers are probably Pageview, DOM Ready,…
-
Continue reading →: Monitor your website’s data layer with Slack
Data layers are at the foundation of modern-day analytics. Therefore, it’s important to monitor the data layer values. You can do so with Slack.
-
Continue reading →: Reduce the impact of marketing tags on page load
Recently, a client asked us to remove all marketing tags for the sake of decreasing page load times. You can imagine that removing all marketing tags can hamper an online marketing strategy severely. Therefore, we went and looked for a solution that would still allow us to use marketing tags,…
-
Continue reading →: Superweek 2018: take time to hang out with your data
Last week, I attended my very first Superweek. I now know that this is the best analytics event I ever attended. It’s impossible to capture the event in a single post, as it is a single track, 38-talk event, with food and drinks on the side. So instead, I’ll focus…
-
Continue reading →: Making ads not suck is not enough. Sincerely invest in a full-scale consumer friendly experience.
Simply stopping annoying ads is not enough to stop the rise of the ad blocker. How can the marketing and advertising industry be inspired by winning companies?
-
Continue reading →: Select a Google Analytics dimension with a JavaScript bookmark
I’m a big fan of JavaScript bookmarks. I use them to automate basic ‘if this then that’ logic in my browser. Overcoming annoyances in an interface is one of them. In this post, I’ll show you how to set up a bookmark to automate dimension selection in the Google Analytics…
-
Continue reading →: Track in-app ad viewability with(out) MRAID
In an earlier post, I wrote about the the history and future of ad viewability tech, how viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns and why I think the future of viewability measurement is looking bright. Although there…
