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Continue reading →: Get more out of the Google Analytics app by showing less data
Google Analytics has a lot of great reports, but sometimes you’ll only want to see a small subset of your data. For me, that ‘sometimes’ is when I’m using the official Google Analytics app to see how my project is doing. Creating a custom view for optimal use of the…
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Continue reading →: A moving object in your campaign? Update Adwords accordingly every hour.
We are running a campaign for one of our clients that is about a fluffy heart with GPS hardware that is travelling through the country. It looks something like this: We’ll get deeper into this campaign in another post on The Marketing Technologist, but for now it’s enough to know…
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Continue reading →: A recommendation system for blogs: Setting up the prerequisites (part 1)
The goal of data science is typically described as creating value from Big Data. However, data science should also meet a second goal, that is, avoiding an information overload. One particular type of projects that really meet these two goals are recommendation engines. Online stores such as Amazon but also…
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Continue reading →: Is there time for coffee? Your execution time is ticking in Python!
Last month I was working on a machine learning project. If you make use of grid search to find the optimum parameters, it is nice to know how much time an iterating process costs, so I do not waste my time. In this blog you’ll learn how to: Install the…
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Continue reading →: 7 things I’ve learned by attending the 2015 Data Visualisation Summit in London
This week, I attended the Data Visualisation Summit in London. This post contains my 7 key takeaways from the presentations I attended. For those of you looking for a quick snack, here’s the list: Don’t forget where your data comes from How web design is a form of data visualisation…
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Continue reading →: How to use responsive breakpoint analytics to measure design performance
I was inspired by this article by Philip Walton. Device information in most web analytics tools is sort of meaningless if you are interested in how your website’s responsive design performs in terms of viewport width instead of a specific type of device. I always kept this idea in the…
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Continue reading →: How article size helps you understand your content performance
Last month, we shared our insights on the enhanced ecommerce for content report that we’ve implemented on GEEK. With the reports, we measure what articles are read, how often posts from a specific author are read, and how many words people read on our website. I’ve also mentioned that we…
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Continue reading →: How to improve Visual Website Optimizer’s Google Tag Manager integration
If you’re running Google Tag Manager on your site, and use Visual Website Optimizer for A/B Testing, you’ve probably noticed that VWO’s standard GTM integration is slightly lacking. While the integration suggested by VWO does work, you’re left with a lot of manual work, as you have to add or…
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Continue reading →: Start using page types to make your tag management life easier
At Blue Mango Interactive, we work with different tag management vendors. All of them have their own version of the data layer. This post is about using the differences between them to your advantage. We’ll look at the page type standard from Qubit’s universal variable data layer and apply it…
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Continue reading →: Huh? Does DCM use the creative’s source code for its validation?
We serve most of our ads using Appnexus, but now and then we need to use a different adserver. Recently we wanted to upload our creative to Google’s DoubleClick Campaign Manager (DCM), part of the DoubleClick Digital Marketing platform. DCM has quite a lot of requirements for the creatives that…
